Bachelor of Arts | College of Arts and Science
What is Strategic Communication?
Strategic Communication is the study of how individuals and organizations use communication and media to negotiate their role in highly mediated societies. Public relations is a central aspect of strategic communication and involves the study of how organizations influence opinions and the behavior of key publics (e.g., employees, consumers, government, community, media) and how they try to respond and adapt to the concerns of these publics. The curriculum emphasizes an ethical approach to public relations and analyzes the impacts strategic communication practices have on societies.
Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them.
What are the features of Miami’s program?
The program's interdisciplinary approach brings together insights from various disciplines to foster intellectual competency and enlarge perspective. Hands-on experience: The program is augmented by numerous opportunities for competition and practical experience including an intensive Inside New York City program as well as a featured capstone, PRISM, where students across disciplines work to create an integrated plan for area non-profit organizations. Miami's chapter of the Public Relations Society of America (PRSSA) one of the largest in the country and sponsors a student-run public relations firm.
Our majors have held public relations internships with local, regional, and national public relations and/or advertising agencies, political offices, and a wide variety of business, non-profit, and social issues groups across the nation. Students acquire ample materials for a professional portfolio that allows them to showcase their strong liberal arts and theoretical background within applied experiences, demonstrating broad based skills and capabilities to employers.
What are the special admission requirements, if any?
There are no admission requirements. However, students must complete a second major outside the Department of Media, Journalism and Film.
What courses would I take?In addition to those required by the Global Miami Plan, students study communication theory and research, media theory and practice, comparative media studies, media aesthetics. Many students take off-campus internships in media-related industries.
What can I do with this major?
This degree is for those planning to enter graduate school in communication and related disciplines, including law school, and/or to apply this knowledge to their chosen career (e.g., corporate, nonprofit, governmental, social issues, public relations, public affairs, or related areas that call for a strong liberal arts background.