University Communications and Marketing reviews all branded materials to ensure that communications are consistent across the university.
External and Retention Materials: Prospective student recruitment, current student retention, fundraising, alumni relations, government/community relations, peer communications (Must be designed by a power user, UCM approved freelancer, or in Miami’s enterprise Canva account.)
Internal Materials: Department/office communications such as newsletters and special events.
Event Materials: Internal-only promotions for one-time events.
Student Organization Materials: Officially registered student organizations through the Center for Student Engagement, Activities, and Leadership.
All Miami branded materials must be submitted to University Communications and Marketing for review and approval prior to distribution.
All external and retention materials need to be submitted to UCM for review and approval at the concept stage, and then again as a final draft. All other materials can be submitted as a final draft. You should receive feedback within 2-3 business days.
Materials created in the university’s Canva enterprise accounts should be submitted through the Canva review process. All other materials must be submitted through the Brand Review Request form.
The brand team reviews each piece to make sure it adheres to the brand minimum standards.
| Brand Guidelines | External Materials | Internal Materials | Event Materials | Student Organization Materials |
|---|---|---|---|---|
| University Logo/Lock-Up | All materials must include either an official university logo or lock-up. | All materials must include either an official university logo or lock-up. | All materials must include either an official university logo or lock-up. | Logo use not required. May use logo in secondary location, with approval. |
| Brand Pillars | At least one of the university's brand pillars must be portrayed in all materials. | At least one of the university's brand pillars must be portrayed in all materials. | At least one of the university's brand pillars must be portrayed in all materials. | N/A |
| Typography (Fonts) | Official brand typefaces or an alternate digital typeface must be used. | Official brand typefaces or an alternate digital typeface must be used. | Official brand typefaces or an alternate digital typeface must be used. | N/A |
| Color | Brand color palette used according to the color ratio guide. | Brand color palette used. | Brand color palette encouraged but not required. | N/A |
| Editorial Standards | Editorial style guide must be followed. | Editorial style guide must be followed. | Editorial style guide must be followed. | N/A |
