Interested in pursuing a career in sport analytics or adding data decision-making skills to your current career? With Miami University's Graduate Certificate in Sport Analytics, you'll learn about database management, analysis, and data visualization in sport performance and sport business analytics. This certificate is applicable to those in the fields of sport management, coaching, sport marketing, sales and sponsorship, strength and conditioning, and sport administration.
Available Each Semester
Cost per credit hour
As one of the first institutions in the country (and the only university in Ohio) to offer a Graduate Certificate in Sport Analytics, you'll gain access to cutting-edge knowledge and techniques from leading scholars. Effectively analyze and critically apply sport analytics knowledge and skills to address real-world sport performance and business issues.
To apply for the Sport Analytics Graduate Certificate, you'll need:
Current and newly admitted Miami graduate students (including combined degree students) can apply using the graduate certificate form. Students must be admitted to the certificate program before taking courses for certification.
|SLM 637||Sport Business Analytics||3|
|SLM 638||Sport Performance Analytics||3|
|Select two of the following:||6|
|SLM 635||Strategic Management of Sport Organizations|
|SLM 636||Sport Communities and Public Relations|
|SLM 513||Sport Economics|
|SLM 516||Sport Marketing|
|SLM 538||Principles of Effective Coaching|
|SLM 572||Sport Administration|
|Total credit hours||12|
This course focuses on analytics methods and techniques used in sport organizations. Students learn to model business activities in sport marketing, sport economics, sport administration, and sport communication. Students will be exposed to analytics topics such as fan engagement, ticket sales, market demand, sponsorship evaluation, media analytics, revenue generation, and social and economic impacts on sport organizations.
This course focuses on analytics skills that are employed to address performance issues in sport. Students will be immersed with rich sport performance data and use the analytics techniques to generate decision-making insights. Analytics topics include but are not limited to player evaluation, team performance, game strategy, draft analysis, and coaching effectiveness with sport teams and organizations.
This course provides students with specific knowledge and skills related to the strategic management of sport organizations. The primary focus of this class is the development of strategy within organizations; this includes perspectives and materials deriving from a variety of subdisciplines related to strategic thinking and decision-making, such as behavioral economics, organizational theory, game theory, and marketing. By integrating the literatures from outside of sport with sport-specific theory, students will assemble short and long-term strategic plans for organizations within the sport industry. Ultimately, this course will provide students the theoretical and analytical tools to both design strategic business plans for sport organizations and to evaluate existing strategies for sport organizations.
This course provides students with specific knowledge and skills related to the public relations of sport organizations. The primary emphasis of this class is to identify and manage relationships with communities, media, organizations, and people in and around the sport industry. By integrating theory and practice of public and community relations, students will assemble strategic communication plans for sport professionals. Additionally, this course will explore corporate social responsibility, crisis management, social media communication and PR strategies in Esports industry.
This course engages students with real-world sports stories and incorporates empirical research and statistical analysis to introduce the application of basic statistics, standard economic theory, and behavioral economics. Students will critically examine economic issues affecting the world of sports including: the basics of sport economics, organization of professional sport leagues; public finance of sport; and the market for labor in professional sport
Provides an overview of various aspects of sport marketing, or the business of promoting and selling products and services in the sport industry.
Examination of the research and theory on the effects of different types of coaching behaviors and practices on the performance and psychosocial development of athletes and evaluation of the contextual (socioenvironmental and sociocultural) factors that may affect the coach-athlete interaction across different types of sport settings.
Provides relevant theoretical and practical application of management strategies and administrative principles within sport organizations. Offers an overview of organizational structures, functions, and policies of local, regional, national, and international sport governing bodies.
Students will be able to:
This certificate applies to those in the fields of sport management, coaching, sport marketing, sales and sponsorship, strength and conditioning, and sport administration. Apply today and advance your career.