Communications Council

Goals:
  • Increase the number of guest speakers, webinars or workshops for a goal of 8 each year: 22 sessions of 11 courses offered this past fiscal year.
  • Earn a positive score in annual survey for addressing the overall needs of communicators for their departments

Total members:

  • 2015: 56
  • 2016: 162

Workshops

Miami Brand Ambassadors

In April 2015 University Communications and Marketing began a BRAND new program for faculty and staff to become certified as official campus Brand Ambassadors.  
Certification is granted to those who complete 2 courses (10 courses total) from each of the following tracks: Brand, Writing, Design, Web Development, and Digital Media. 

Additional Certification program granted to those who complete at least two courses from each of the following tracks:

Digital Media Track

  • Visual Storytelling with Video
  • Video Closed Captioning
  • Social Media and the Brand
  • Using 25Live Online Calendar
  • Writing Track

 News Writing

  • "Tell Me a Story" — the Highlights of Feature Writing
  • Brochure Writing
  • Design Track

Design

  • InDesign 101
  • Preparing Your Files for Print
  • Web Track

Web

  • HTML
  • Writing for the Web
  • SEO
  • Brand Track

 The Miami Brand

  • What is Branding?
  • Trademarks and Licensing
  • Media Buying