Ad Campaign Analytics

Goals: increase total unique hits by 5%

Overall Public Ivy campaign data

July 2016 - June 2017:
228,462 total unique pageviews

Trackable clickthrough to key pages from the Public Ivy site

  • Admission- Visit Opportunities: 2,346 clicks
  • Admission- Apply: 3,692 clicks
  • What is Public Ivy?: 3,692 clicks
  • MiamiOH.edu: 3,219 clicks

Historical performance of Public Ivy campaigns by FY

Miami University Public Ivy historical campaign data


Public Ivy 2016 FY compared to 2017 FY
2017-2016 campaign comparison


Heat Map showing 2017 FY Public Ivy traffic sources by state

Public Ivy traffic by state

Heat Map showing 2017 FY Public Ivy traffic sources by city


Public Ivy traffic by city

Heat Map showing 2017 FY Public Ivy traffic sources by metro region
Heat Map showing 2017 FY Public Ivy traffic sources by metro region


Public Ivy traffic sources by city for 2017 FY

(% increase shown over past FY)

  1. Chicago [+1,527%] 29,777 sessions
  2. Atlanta [+743%] 22,977 
  3. New York City [+17%] 4,413 
  4. Charlotte [+102%] 4,269 
  5. Dallas [+53%] 4,126 
  6. San Antonio [+785%] 4,126 
  7. Denver [+182%] 3,946