External Communications

News Placements & Stories

Goal: increase articles/placements about Miami faculty, students & alumni in mainstream media to 4,000
2013-2014: 5,140 
2014-2015: 14,985
2015-2016: NA
2016-2017: TBD


Goal: 90% positive or neutral tone
2013-2014: 88%
2014-2015: 92%
2015-2016: 90%
2016-2017: TBD


News Unique Pageviews

2015-2016: 685,311 
2016-2017: 749, 641 [+9%]

Top News Stories of 2016-2017

1. Miami's hometown, Oxford, top college town in U.S. (13,891 pageviews)

2. University statement on immigration executive order (13,273 pageviews)

3. Outstanding faculty commitment at Miami recognized with No. 1 public university ranking (12,177)

4. $40 million gift sets record for Miami University (12,152)

5. Miami University ranked among nation's top elite public schools (11,746)

6. Miami and city of Oxford entice Amtrak with $350,000 commitments (8,442)

7. Farmer School of Business among top 25 undergraduate business schools per College Choice (7,037)

8. Miami's class of 2020 breaks new ground, sets sights on a bright future (6,735)

9. What's New at Miami this Year? The Top 10 (6,029)

10. Day one for Greg and Renate Crawford: Miami people, traditions (5,962)


Hometown Newspapers Reached

Goal: increase newspapers reached via Hometown News by 5%
2013-2014: 1,408 
2014-2015: 1,880
2015-2016: 12,330
2016-2017: TBD


2017 Merit

Merit is verified shareable online student accomplishments. Some recognition news is shared with lawmakers and schools.

  • 175 stories [+4%]
  • 46,641 students with merit pages [+20%]
  • 127,965 online page views [+33%]
  • 2,273 high schools [+28%]
  • 1,340,868 social media impressions [+158%]


2017 News & Communications Breakdown

2017 news and communications breakdown