Marketing Plan

Goals:

  • Increase the number of groups educated about how trademarks and licensing works and how it can benefit their areas and the university by growing scholarship revenue.
    • Launch a co-branded educational program with the Miami Tribe of Oklahoma.
      • There will be a merchandise component to this program.
    • Launch Athletics and Alumni online merchandise store.
    • Launch Luxembourg merchandise program.
    • Social Media
      • Data:
        • Facebook (Goal: Increase followers by 10% each year):
          • FY2014: 368
          • FY2015: 3,041
          • FY2016: 3,531
          • FY2017: 3,785 [+7%]
          • FY2018 Goal: 3,974
        • Twitter (Goal: Increase followers by 10% each year)
          • FY2015: 872
          • FY2016: 1,166
          • FY2017: 1,848 [+58%]
          • FY2018 Goal: 2,033

2017 Trademarks & Licensing Client/Jobs Breakdown

2017 trademarks jobs