Website Traffic

MiamiOH.edu Google Analytics Website Traffic Report

Goal: increase traffic by 5% overall even while rebuilding CMS
Goal: increase average time on site
Goal: increase average pages per visit

July 2016 - June 2017

  • Overall unique pageviews: 25,628,699 [less than 1% increase]
  • Overall pageviews: 25,656,006 [less than 1% decrease]
  • Average time on site/session: 1m:28s [-4%]
  • Average pages per visit: 3 [even, no change]

July 2016 - June 2017 MiamiOH.edu traffic sources

Note: see also the referral sources page

2017 web site referral traffic

2017 web acquisition

Direct: visits that reach the website via typing in the address into the browser
Referral: traffic that comes to the website from a link on another website
Search: visits that originate from a search engine like Google or Yahoo
Paid Search: advertisements within the sponsored listings of a search engine


July 2016 - June 2017 Website Visitor Demographics

2017 overall demographics

2017 visitor demographics

demographics sex


2017 Top Visited Pages

Note: Site search is not a top destination (impact from new information architecture re-design)
90% of pages visited do not involve using site search

  1. Admission
  2. Farmer School of Business Home
  3. Public Ivy
  4. Majors and Minors
  5. Majors by Alpha
  6. Regionals Home
  7. Academics
  8. Admission: Visit Opportunities
  9. One Stop: Tuition & Fees
  10. Admission: Merit Grid

2017 Site Search Terms

  1. Tuition
  2. Calendar/Academic Calendar
  3. Library
  4. Bookstore
  5. Study Abroad
  6. Grade Distribution
  7. Campus Map
  8. One Stop
  9. Human Resources
  10. Scholarships

2017 Overall pageviews from top markets

web traffic by city

  • Cincinnati: 373,824 [+20%]
  • Chicago: 196,733 [+54%]
  • Columbus: 168,103 [-5%]
  • Detroit: 126,108 [+25%]
  • New York: 96,384 [+19%]
  • Ann Arbor: 68,429 [+175%]
  • Atlanta: 66,614 [+171%]
  • Philadelphia: 52,532 [+110%]
  • Washington DC: 44,807 [+20%]
  • Cleveland: 40,578 [-14%]
  • Boston: 37,314 [+116%]
  • Indianapolis: 35,308 [+16%]