Bachelor of Science in Business | Farmer School of Business

What is Marketing?

Marketing is concerned with understanding customers and satisfying their desires through the development of products, advertisements, original sales and selling management approaches, and the distribution and location of products. Global and domestic corporations' manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.

What are the features of Miami’s program?

  • More than 65% of our students include international study in their Farmer School education.
  • More than 90% were involved in extracurricular activities.
  • 92% of our students had internships, and for 65% of them, it translated into an offer of a post-graduation full time position.
  • 100% had multiple opportunities to work with actual clients, solving real business issues in case competitions, course projects, and experiential learning.
  • Our undergraduate accountancy, Master of Accountancy, Master of Economics, Entrepreneurship and Supply Chain management programs consistently rank in the Top 25 in the country.

Target school for recruitment

Miami has one of the largest college career fairs in the country, with several hundred top organizations vying for our students every year. Within six months of graduation, 98.4% of 2017 FSB graduates seeking full time employment were successfully placed.* Almost half of our graduating seniors received multiple job offers. Our alumni are excellent examples of the quality of the educational experience we provide. More than 2,000 Farmer School alumni are presidents, CEOs, or owners of companies.

*Based on data from FSB Senior Survey, FSB and Miami alumni surveys.

What are the special admission requirements, if any?

Miami University's Farmer School of Business is annually recognized as one of the nation's best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process which considers many factors to establish the context of students' achievements and demonstrated potential to be successful in its rigorous curriculum.

For Fall 2019, the middle 50% of students gaining direct entry into the FSB held an ACT Composite Score of 28-31 and/or a SAT score of 1280-1370. In addition, the middle 50% held a GPA of 3.75-4.04 (on a 4.0 scale). Twenty-five percent of the students offered direct admission had an academic profile that exceeded these ranges and 25% had a profile that fell below. The academic qualifications required for admission are wholly dependent on the strength of the applicant pool, and we encourage applications from candidates with diverse backgrounds.

Upon admission to the Farmer School, students will pay tuition and fees set by Miami University, as well as an additional per-credit hour business surcharge for most business courses. For detailed information, visit the One Stop.

What courses would I take?

Marketing majors take a core curriculum of courses including principles of marketing, marketing analysis, buyer behavior, and marketing strategy. These courses emphasize the skills of problem-solving, information search and evaluation, risk management, critical thinking, cross-functional integration, and life-long learning. In addition, majors select electives to enhance their career goals in such areas as sales management, promotion management, business-to-business marketing, logistics management, marketing research, retailing, international marketing, and advertising practice.

In the marketing program, you'll also develop your speaking and writing skills and learn to work in teams.

What can I do with this major?

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Who can I contact for more information?

Farmer School of Business Student Services Office
1022 FSB
Miami University
Oxford, OH 45056