Admission Requirements

 

The minor encompasses all the digital marketing courses offered by Emerging Technology in Business and Design. It builds from theoretical foundations through advanced tactics that are requisite for any practicing digital marketer.

Program Requirements

IMS 392 Content Marketing (3 credit hours)
IMS 413 User Experience Research (3)
IMS 414 Web and Social Media Analytics (3)
IMS 418 Social Media Marketing and Online Community Management (3)
IMS 419 Digital Branding (3)
IMS 486 Advanced Digital Marketing (3)
Total hours: 19