Paul Branscum

Paul BranscumProfessor

Phillips Hall, 204B
513-529-3022
branscpw@MiamiOH.edu

Degrees:
Ph.D. University of Cincinnati
M.S., The Ohio State University
B.S., The Ohio State University

Curriculum Vitae

Courses Taught

  • KNH 218 Applied Health Behavior Change
  • KNH 462/562 Public Health Program Planning and Evaluation
  • KNH 611 Behavioral Approaches to Health Promotion and Education

Research Interests

As a health promotion and public health scholar, my mission is to enhance the quality of life of individuals in the communities surrounding us, so that we can all live healthy and prosperous lives. This is best achieved through systematic planning, implementation and evaluation of public health programs, which is the common thread that describes my teaching, research and service activities. My research mainly focuses on predicting and changing obesogenic health behaviors using theory-based approaches. Such research is critical for planning public health programs, because it helps inform decisions for practice by identifying modifiable targets for health behavior change. Additionally, my research has focused on implementing, and evaluating public health interventions by utilizing process and impact evaluations. I believe both of these issues are vital in understanding the efficacy and effectiveness of our public health programs, and will ultimately help us answer questions about interventions such as: What works? When does it work? And with whom does it work best? 

Specific areas of interest for my research include:

  • Predicting and changing obesogenic health behaviors among children, parents and young adults
  • Childhood Obesity Prevention
  • Nutrition
  • Theories and Techniques of Behavior Change
  • Measurement issues related to Attitudes, Perceived Norms, and Perceived Behavioral Control 
  • Instrument/Survey Development and Validation

Recent Publications

Books

  1. Sharma, M., & Branscum, P. (2020). Introduction to community and public health. (2nd ed.). San Francisco: Jossey-Bass. ISBN# 978-1-1184-1055-4.
  2. Sharma, M., & Branscum, P. (2021). Foundations of mental health promotion. (2nd ed.). Burlington, MA: Jones and Bartlett. ISBN# 978-128-41-99758.

Peer-Reviewed Journal Articles

  1.  Branscum, P., Williams, D., & Rhodes, R. E. (in press). Are current elicitation techniques for barriers and enablers confounded with motivation? how natural language may hinder theory-guided research. British Journal of Health Psychology.
  2. Bhochhibhoya, A., Branscum, P., Thapaliya, R., Sharma-Ghimire, P., & Wharton, H. (in press). Applying the health belief model for investigating the impact of political affiliation on COVID-19 Vaccine uptake. American Journal of Health Education.
  3. Dobbs, P. D., Branscum, P., Cohn, A., Tackett, A., & Comiford, A. (in press). Pregnant smokers’ intention to switch from using cigarettes to e-cigarettes: an application of the reasoned action approach. Women's Health Issues.
  4. Hackman, C., Rush-Griffin, S., Branscum, P., Castle, A., & Katague, M. (in press). Development and validation of an instrument measuring determinants of bystander intervention to prevent sexual assault: an application of the reasoned action approach. Health Behavior Research.
  5. Miller, B., & Branscum, P. (in press). Evaluating the association between artificial sweetener intake and indicators of stress and anxiety. International Quarterly of Community Health Education.
  6. Miller, B., Nicely, S., & Branscum, P. (in press). Challenges and best practices in BMI screening in Head Start: one program's perceptions. NHSA Dialog.
  7. Smith, P., Ward, R. M., Bartoszek, L., & Branscum, P. (in press). College students’ use patterns of electronic nicotine delivery systems and other substances in the U.S. Journal of American College Health
  8. Dobbs, P. D., Branscum, P., Hammig, B., Jozkowski, K., Henry, L. J., Lo, W., Gorman, D., Luzius, A. (2021). College students’ underlying beliefs about using e-cigarettes: an application of the reasoned action approach. Addiction Research & Theory, 29(4), 286-297.
  9. McGaughey, A., Andres, V., Sartor, J., Saidi Fairchild, G., Heinrich, K. M., & Branscum, P. (2021). Aerobic physical activity participation and correlates of participating in muscle strengthening physical activity: a cross-sectional analysis. Health Behavior Research, 4(1), 1-15.
  10. Smith, P., & Branscum, P. (2021). Feasibility, utility, and limitations of a rapid community behavioral diagnosis for social distancing during the 2020-coronavirus pandemic. American Journal of Health Promotion, 35(1), 77-83.
  11. Dobbs, P. D., Branscum, P., Wilkerson, A. (2020). Intentions to use e-cigarette use among young adults to quit smoking: an application of the reasoned action approach. American Journal of Health Education, 51(6), 360-370.
  12. Fairchild, G., & Branscum, P. (2020). Gender differences for theory-based determinants of muscle strengthening physical activity: a moderation analysis. Translational Behavioral Medicine, 10(3), 781-791.
  13. Bhochhibhoya, A., & Branscum, P. (2020). Beyond one size fits all: predicting binge and social drinking behavior. American Journal of Health Studies, 35(1), 57-72.
  14. Branscum, P. (2020). Developing and validating an instrument to evaluate theory-based behavioral antecedents of consuming a high fiber diet. International Journal of Environmental Research and Public Health, 17(12), 1-13.
  15. Branscum, P., & Lora, K. (2020). Determinants of parenting practices related to monitoring sugar sweetened beverages among Hispanic mothers. Journal of Immigrant and Minority Health, 22(1), 120-125.
  16. Branscum, P., Lora, K., & Hernandez, D. (2020). Examining determinants and co-associations between fruit and vegetable and sugar-sweetened beverage monitoring practices among a sample of low-income Hispanic mothers: A Reasoned Action Approach. Journal of Racial and Ethnic Health Disparities, 7(4), 650-659.
  17. Branscum, P., & Patricio-Agosto, N. (2020). How children search for health information online: an observational study. Journal of Nutrition Education and Behavior, 52(5), 522-527.
  18. Branscum, P., & Qualls Fay, K. (2020). What determines young adults’ attitudes, perceived norms, and perceived behavioral control towards healthy sleep behaviors? A Reasoned Action Approach. Health Behavior Research, 2(4), 1-12.
  19. Branscum, P., Qualls Fay, K., & Senkowski, V. (2020). Do different factors predict the adoption and maintenance of healthy sleep behaviors? A Reasoned Action Approach. Translational Behavioral Medicine, 10(1), 78-86.
  20. Gowin, M., Maness, S., Larson, D., Branscum, P., & Cheney, M. (2020). Conducting qualitative research in hard-to- reach young adults using online recruitment and interviewing. SAGE Research Methods Cases, 10.4135/9781529741032.
  21. Gwin, S., Branscum, P., Taylor, L., Cheney, M., Maness, S., Frey, M., & Zhang, Y. (2020). The relationship between parent-young adult religious concord and depression. Journal of Spirituality in Mental Health, 22(1), 96-110.
  22. Gwin, S., Branscum, P., Taylor, L., Cheney, M., Maness, S., Frey, M. & Zhang, Y. (2020). Associations between depressive symptoms and religiosity in young adults. Journal of Religion and Health, 59(6), 3193-3210.
  23. Gwin, S., Branscum, P., Taylor, E. L., Cheney, M., Maness, S. B., Frey, M., & Zhang, Y. (2020). Associations between suicide behaviors and religiosity in young adults. American Journal of Health Studies, 35(4), 257-269.
  24. Wright, L., Maness, S., Branscum, P., Larson, D., Taylor, E. L., Mayeux, L., & Cheney, M. (2020). Pastors’ perceptions of the black church’s role in teen pregnancy prevention. Health Promotion Practice, 21(3)344-354.

Fellowships

Awarded Fellow status for the American Academy of Health Behavior - 2019
Awarded Fellow status for the Society of Behavioral Medicine - 2021

Recent Grants

Joyce Barnes Farmer Distinguished Guest Professorship grant for funds to support a visit from Dr. James Prochaska to Miami University (2020), funded by Miami University, College of Education, Health and Society, $10,000.00.
Role: Principal Investigator.

Grant for funds to support the project Developing and validating an instrument to evaluate behavioral antecedents tailored to the Full Plate Living Weight Loss Program (2018-2020), funded by the Ardmore Institute of Health, $49,852.00.
Role: Principal Investigator.

Research Seed Grant for funds to support the project Examining E-Cigarette Use in College Students (2018-2019), funded by Miami University, College of Education, Health and Society, $5000.00.
Role: Co-Investigator.

Grant for funds to support the project Using a taxonomy of behavior change techniques to map the FullPlate program (2017-2018), funded by the Ardmore Institute of Health, $17,000.00.
Role: Principal Investigator.

Summer Research grant for funds to support the project Value-Laden Multipliers of Normative Beliefs in Value Expectancy Models: An Exploration of Best Practices for Evaluation Across Multiple Health Behaviors (2017-2018), funded by Miami University, College of Education, Health and Society, $6000.00.
Role: Principal Investigator.

Joyce Barnes Farmer Distinguished Guest Professorship grant for funds to support a visit from Dr. Icek Ajzen to Miami University to give the workshop Working with the Theory of Planned Behavior (2017), funded by Miami University, College of Education, Health and Society, $4900.00.
Role: Principal Investigator.

In the News

The American Academy of Health Behavior (AAHB) announced that Paul Branscum has been selected as the next Editor-in-Chief of Health Behavior Research.

Dr. Branscum will work with current EIC Rita DeBate, MPH, PhD, FAED, FAAHB, and Co-EIC Anna Greer, PhD, MCHES, over the next several months and will assume official duties as EIC beginning September 2021. Current AAHB president, Katie Heinrich, PhD, FAAHB, FACSM said, “I am thrilled to have Paul serve in this important leadership role and am excited about his contributions to the future success of our journal.”

Learn more

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