Jerred Junqi Wang

Jerred Junqi WangAssistant Professor

219F Laws Hall

PhD in Sport Management & Policy, University of Georgia
MA in Quantitative Methods, University of Georgia
MS in Sport Management & Policy, University of Georgia
MA in Communication, Tongji University
BA in Journalism, Shanghai University of Sport

Curriculum Vitae

Scholarly Focus

My research centers around three intertwined streams: branding through sport platforms, technology and consumer demand, and sport analytics.

Courses Taught

  • KNH275 Introduction to Sport Analytics

Recent Publications

  • Wang, J. J., Pifer, N., Scremin, G., & Zhang, J. J. (2020). Modeling environmental antecedents of online word-of-mouth on team social media: A perspective of information utility. Sport Marketing Quarterly. 29(2), 79-93
  • Wang, J. J., Braunstein-Minkove, J, R., Baker, T. A., Li, B., & Zhang, J. J. (2020). Self-branding through NFL team fanship: Fans' desired self-image and its implication for branding practices. Sport Marketing Quarterly. 29(1), 46-60.
  • Qian, T. Y., Zhang, J. J., Wang, J. J., & Hulland, J. (2019). Beyond the game: Dimensions of esports online spectator demand. Communication & Sport. DOI:10.1177/2167479519839436
  • Wang, J. J., Wann, D. L., Lu, Z., & Zhang, J. J. (2018). Self-expression through sport participation: Exploring participant desired self-image. European Sport Management Quarterly. 18(5), 583-606.