Dr. Dan Gould will be presenting his latest research on Thursday March 29 from 3:00-4:30 in room 322 McGuffey.  The title of his presentation is "Coaching the Generation Z Athlete: How Research Informs Practice"

Generation Z athletes are those born after 1996 and who have grown up in a totally digital world. Many coaches and teachers have noted that these young men and women seem to have different learning, communication and attentional styles than previous generations. The current presentation uses data collected from highly experienced coaches and sport science providers (who work extensively with this generation of athletes) to help practitioners better understand and design coaching strategies that are maximally effective for Generation Z athletes.

Dan is currently a professor in the Kinesiology Department at Michigan State University and also the Director of the renowned Institute for the Study of Youth Sports.. Dan is internationally recognized as one of the top sport psychologists in the world including over 200 articles on sport psychology and presentations in more than 30 countries. He is especially noted for his research-to-practice orientation in areas such as life skills, youth sports, and mental skulls for performance enhancement.  He has also been extensively involved in coaching education.

Dan’s many accomplishments include past-president of the Association for Applied Sport Psychology and SHAPE America’s Sport Psychology Academy, member of the United States Olympic Committee Sport Psychology Registry, Certified Mental Performance Consultant, mental skills training consultant for professional, Olympic, and world-class athletes, founding co-editor of The Sport Psychologist, and winner of the Alumni-Teaching Excellence Award, an all-campus teaching honor while at the University of North Carolina-Greensboro.