Thematic Sequence

Guest speaker lectures to marketing class
Cradle of Marketers speakers talk to students
Students listen to Cradle of Marketers speeches
Visiting business leader questions students during their presentation
Students talk to HARMAN executives at Strategy Works lunch

You must visit our office in 3057 FSB in order to register your thematic sequence.

The Department of Marketing offers one thematic sequence: MKT5: Creating Customer Value through Marketing.

The objectives of this sequence are to:

  • Introduce students to the behavioral, sociological, psychological and economic foundations behind marketing;
  • Create an understanding of how marketing can improve the quality of life through enlightened personal selling; and
  • Assist non-marketing majors to apply marketing concepts to a broad spectrum of personal and professional careers.

For sequence requirements and complete course descriptions, please visit the Miami bulletin.