Program Dates: Wednesday, December 28, 2022 - January 19, 2023; note departure from US must be no later than Tuesday, December 27 to arrive on December 28

Locations: Florence, Venice, and Rome

Credits: 6

Track 1: MKT 291 (3 hours) and BUS 371 (3 hours)

Track 2: MKT 412 (3 hours) and BUS 371 (3 hours)

Housing: TBD

Meals: TBD

Program Cost: TBD

Mandatory Pre-Departure Meetings: Portions of course content and program pre-preparation will be covered in pre-departure sessions during the Fall 2022 semester.

Applications Will Be Posted Here!

Track 1

MKT 291: Principles of Marketing

Faculty Member: Dr. Terri Barr

Factors involved in the management of the marketing function relative to product development, promotion, pricing, physical distribution, and determination of marketing objectives within the framework of the marketing system and in domestic and international markets.

Prerequisite: ECO 201

Track 2

MKT 412: Sustainable Marketing Management

Faculty Member: Dr. Bob Dahlstrom

The goal of this course is to provide an overview of the role of sustainability in marketing strategy. We use the triple bottom line perspective to cast sustainability as the simultaneous pursuit of financial, social/relational, and environmental performance. The course provides an assessment of current efforts to pursue sustainability with a primary focus on the interaction of the marketing organization with the environment. In the process, we investigate the interaction between consumption and the physical environment. We examine specific marketing tactics employed by firms seeking to maximize triple bottom line performance. We subsequently address consumption processes in the household, industrial, services, and transportation sectors of the economy.

Prerequisite: MKT 291

Locations

Florence, Italy

Venice, Italy

Rome, Italy

Site Visits: Pisa, Chianti, the Grand Canal, Murano, the Roman Forum, the Colosseum, Pompeii, multiple museums, churches, and markets

Program Costs

Academic tuition and fees are set by Miami University's Bursar Office. Non-academic program fees include housing accomodations, some meals, airport greetings and transfer, field trips, entrance fees and excursions.

Please note:

Application and Process

Applications Will Be Posted Here!

Eligibility

1. Course and Program Prerequisites Required: Winter Term accepted students must be available in the fall for the pre-departure meetings. All course prerequisites must be complete prior to the beginning of the program. Students must be 18 by the time of departure.
2. Disciplinary Record Requirement: All applicants must submit a disciplinary waiver form. Acceptance to a program will be based, in part, on a review of each student’s disciplinary records. The nature of the offense, date of the offense, and disciplinary status will be considered. Students on disciplinary probation may not participate in a Farmer School of Business winter workshop. Please see the FSB Eligibility Policy.

How to Apply

1. Complete your Application
   1. Ensure your disciplinary waiver form is electronically signed
   2. All required pre-decision electronic signature forms and tasks must be completed
   3. An application is submitted online
2. Notification Date
   1. Priority Round: Students who complete their application before the priority deadline will receive a notification within three weeks of the priority deadline
   2. Second Round: Rolling notifications will be sent out by e-mail within two to three weeks of student's application being completed

Deposits and Payments

• The non-refundable deposit for this program is due within two weeks of acceptance
• The remaining balance must be paid by the date specified by the FSB Global Studies office.