Marketing Major and Career Info

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.  Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.

The marketing program offers courses in strategic thinking and decision-making, creativity, consumer insights, professional selling, analytical research and reasoning, brand management, sustainability, digitial branding, social media marketing, retailing and business-to-business marketing.

The capstone options are client-based practicums to provide students with hands-on experience.


  • Organize, analyze, and interpret market data
  • Value creativity and diversity of thought
  • Develop new ideas and possibilities to address challenges
  • Build and maintain relationships with clients and stakeholders
  • Support ideas and solutions with data and research
  • Identify patterns in consumer behavior through qualitative and quantitative research
  • Formulate recommendations through analysis of benefits and risks
  • Manage projects from conception to implementation
  • Effectively use verbal and written communication
  • Analyze complex, conceptual opportunities and develop value propositions

Top Employers

  • Abercrombie & Fitch
  • Arrive Logistics
  • Cintas
  • Deloitte
  • E&J Gallo Winery
  • Keyence
  • MarketVision Research
  • TQL

Career Opportunities

  • Account Manager
  • Account Representative
  • Broker
  • Business Analyst
  • Business Development Representative
  • Customer Development Associate
  • Data Analytics BLP
  • Product Designer
  • Retail Sales Representative
  • Sales Manager
  • Technical Platform Analyst

A Word From Former Students

“The Marketing major at Miami exposes students to real world marketing by doing projects with Fortune 500 companies and bringing in marketing professionals to speak to students. Through classes and these speakers, I was able to find out what I wanted to do for a career after graduation and what tools I needed to have to succeed in my first job.”

– Grace H. ‘19, Research Assistant

“I chose Marketing as my major because I loved being able to use both creativity and analytical skills in projects. In my current role, I analyze sales data and other relevant trends in the marketplace, coming up with creative solutions to increase sales. I’m using the same skills that I developed as a Marketing major at Miami, but on real projects now!”

– Jen L. ‘19, Customer Development Associate