Marketing

Guest speaker lectures to marketing class
Cradle of Marketers speakers talk to students
Students listen to Cradle of Marketers speeches
Visiting business leader questions students during their presentation
Students talk to HARMAN executives at Strategy Works lunch

This minor, open to all university students, prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations' manufacturing, distribution, and buying and selling operations significantly shape the standard of living and the global economy. This is true for both for-profit and not-for-profit institutions and supply chains. 

Minor Information

  • 22 credit hours
  • Open to all majors

  • Satisfies the thematic sequence requirement for non-business majors

  • Application process: students interested in the MKT minor must apply during the fall semester of their sophomore year (transfer students must apply within three semesters of matriculating into Miami).
  • Upon admission, students interested in enrolling in MKT 291 will be seated into a course section based on student schedules and course availability. ECO 201 is a prerequisite/co requisite for MKT 291.
  • Please note, this minor is competitive and there are a limited number seats available.
  • Visit the Miami Bulletin for more information

Application opens November 12, 2020 and will be posted to Marketing Department website. Applications due December 12, 2020. NO EXCEPTIONS. Students will be notified by Jan 15, 2021.  

Minor Requirements for students entering Miami Fall 2017 and earlier

Select one of the statistics courses below:

  • ISA 225
  • STA 261
  • STA 368

Required courses:

  • ECO 201
  • MGT 111 
  • MKT 291
  • MKT 315 (Previously MKT 405)
  • MKT 325

Select one of the following:

  • MKT 345 (Previously MKT 435)
  • MKT 412
  • MKT 415
  • MKT 419
  • MKT 425
  • MKT 461
  • MKT 490

Minor Requirements for students entering Miami Fall 2018 and later

Students will apply for the minor during the fall 2020 semester.

Option 1:

Select one of the statistics courses below:

  • ISA 225
  • STA 261

Required courses:

  • ECO 201
  • MKT 291

Select THREE of the following courses:

  • MKT 315 (Previously MKT 405)
  • MKT 325
  • MKT 335*
  • MKT 345 (Previously MKT 435)

AND Select ONE of the following courses:

  • MKT 412
  • MKT 415
  • MKT/IMS 419
  • MKT 425
  • MKT 461
  • MKT 490

Option 2:

Select one of the statistics courses below:

  • ISA 225
  • STA 261

Required courses:

  • ECO 201
  • MKT 291

Select ALL of the following courses:

  • MKT 315 (Previously MKT 405)
  • MKT 325
  • MKT 335
  • MKT 345 (Previously MKT 435)

*MKT 335 is recommended for students pursuing an analytical/research pathway. Prerequisites include ISA/STA 125 or STA 261.

Minor Advisor:

Ms. Debbie Coleman


Created by FSB Advising, July 2020