Inclusive Branding
We strive to foster a community where all cultures and identities are valued and where ideas can be freely shared, explored, and developed. We recognize that different perspectives and experiences strengthen us, both as individuals and as a university community. How we communicate matters, and every message we create should reflect our commitment to respect, understanding, and open dialogue.
As Brand Communicators:
We must question bias.
We must eradicate stereotypes of Miami constituents in the marketing and communications materials that we create.
We must engage all of our audiences to understand their identities and experiences and ensure that we are representing them in the way that they want to be represented.
We must be aware that people’s reactions to communications are as varied as their life experiences and points of view.
Through these actions, we can begin creating an inclusive brand. Throughout this guide, you will find communications best practices. We are all still learning, and these resources are not meant to be exhaustive or final.