Core Course Credits: 18

Community Course Credits: 3

Connection Course Credits: 9

Core Courses (Fall Semester online, 18 credits)

ESP 544 – Entrepreneurship: Venture Capital Immersion

After completing this course, students will be able to:

  • Demonstrate sophisticated recognition of different types of venture investment risk and detailed knowledge of due diligence frameworks and checklists, risk assessment strategies and approaches, primary and secondary research, and financial analyses.
  • Demonstrate advanced knowledge of venture capital model, firm thesis, management structure and fees, fund logic, and stages of venture funding.

Total Credits: 3

ESP 651 – Creativity, Innovation and the Entrepreneurial Mindset

After completing this course, students will be able to:

  • Apply the creativity/innovation/entrepreneurial mindset to their lives.
  • Live their framework/toolkit and their personal manifesto to move their lives forward.
  • Apply a wide variety of techniques and exercises to help spark the creative process.
  • Recognize opportunity.
  • Appreciate the role of courage, risk, and reward in entrepreneurship.
  • Recognize creative blocks when they are imposed by others, imposed on oneself, as well as when one is imposing blocks on others.

Total Credits: 3

ESP 670 – Introduction to Entrepreneurship and Business Models in the Field of Aging

After completing this course, students will be able to:

  • Have working knowledge of the concepts, opportunities and challenges of entrepreneurship.
  • Understand how to create, test, and validate new business ideas.
  • Prepare, conduct, and evaluate customer discovery tests.
  • Demonstrate how to think and act like an entrepreneur.
  • Critique existing Business Models.
  • Design and develop a new Business Model.

Total Credits: 3

IMS 513 – Usability and Digital Media Design

After completing this course, students will be able to:

  • Demonstrate mastery of UX theories and sub-disciplines to encourage interdisciplinary research.

Total Credits: 3

IMS 519 – Digital Branding 

After completing this course, students will be able to:

  • Develop a digital branding strategy with detailed social media components.
  • Design a web-based customer experience based on an understanding of brand positioning and strategy.
  • Design, implement and optimize a search marketing campaign.
  • Leverage online resources for market research and analysis for the development of effective marketing metrics.

Total Credits: 3

IMS 617 – Interactive Web Programming

After completing this course, students will be able to:

  • Explain how to test and debug a web application.
  • Engage in key web design concepts including usability, visual aesthetics, and accessibility.
  • Conduct collaborative web programming using version control software.

Total Credits: 3

Community Courses (Winter Semester in San Francisco, 3 credits)

IMS 585 – Technology Entrepreneurship Ecosystems

Students enrolled at the graduate level create an interactive map of a single startup employing. The map is a web app and employs all of the tools in modern programming to enhance user experience.

Total Credits: 1

Community Bootcamp – select one of the following 2-credit bootcamp courses

IMS 591 – Tech Startup Bootcamp

Create a full startup pitch and supporting materials to be presented to an audience of venture capitalists.

IMS 592 – Startup Development Bootcamp

Build a functioning mobile or wearable application.

IMS 593 – Startup Design Bootcamp

Create a white paper that reviews test results from application and recommendations for improvements suitable for professional use.

Connection Courses (Spring Semester Online, 9 credits)

IMS 640 – Internship

Gain mentorship and access to thought leadership as the internship provides opportunities to learn the principles that govern the activities encountered in the workplace.

Total Credits: 6

IMS 652 – Graduate Research Project

After completing this course, students will be able to:

  • Identify a client business need and validate it.
  • Prepare and deliver a pitch that could raise money.
  • Build a functioning prototype of a solution.
  • Evaluate the effectiveness of technology solutions.

Total Credits: 3