The Office of Marketing and Communications is responsible for promoting, protecting, and evaluating the image of Miami University Regionals, the brand and its strategic mission. It is responsible for campus-wide internal communications and is the campus office designated to contact and communicate with the media.
Our Priorities
| Regionals Priorities | Marketing and Communications Priorities |
|---|---|
| Increase enrollment and retention | Enrollment marketing and fostering student belonging and engagement. |
| Raise awareness | Media relations, external engagement, and dean’s initiatives |
| Protect reputation and unify our image | A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity. This goes well beyond the use of our logo. |
| Build community and engagement | Alumni and donor engagement, community relations, and cultivating a culture of #OneMiami |
Accomplishments
- UCDA Design Awards | Excellence Award for In-House Digital | Too Good to be True? Bachelor of Science in Commerce Digital Campaign Series | E-Campus in collaboration with Regionals Marketing | August 2021
- UCDA Design Awards | Honorable Mention for Digital Video | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus in collaboration with Regionals Marketing | August 2021
- UCDA Design Awards | Honorable Mention for Digital Animation and Motion Graphics | Too Good to be True? Bachelor of Science in Commerce Video | E-Campus with Regionals Marketing | August 2021
- Education Digital Marketing Award | Silver for Total Digital Marketing Program | Regionals Marketing | December 2020
- Education Digital Marketing Award | Merit Awards for Admissions Website or Microsite and COVID Response Campaign | Regionals Marketing in collaboration with UCM Web Team | December 2020
- Council for the Advancement and Support of Education | Circle of Excellence | Bronze for Marketing on a Shoestring Budget Award | June 2020
OUR
BRAND
The Miami University brand standards define a flexible, yet consistent identity that allow both internal and external partners to develop Miami branded materials. Consistent standards set clear expectations for the appearance of branded materials and allow brand communicators the flexibility they need to meet the needs of diverse audiences.