A man addressing a group of trainees says, "You don't have to be crazy to work here. We'll train you."

University Communications and Marketing

Branding is an exciting and creative endeavor that embraces all communications and marketing functions. We believe that in order to enhance, grow, and convey the Miami brand, we must make it as easy as possible for members of the campus community to do so as well.

UCM verbally, visually, and vividly champions the distinctive Miami brand in partnership with the campus community, striving to make it as easy as possible for you to do the same and to share our spirit of creativity, fun and enjoyment in our work with you.

Identity and Brand Manual cover, red background with white textNEW APRIL 2014 VERSION AVAILABLE! This complete guide contains identity standards required for University materials and logos, as well as guidelines that show how to work with various elements of the brand.
Identification and Standards Manual (PDF 8.3MB)