Graduate Certificate in Interactive Media Studies

The Graduate Certificate in Interactive Media Studies is designed for graduate students and working professionals who wish to gain knowledge about and develop management and leadership skills in developing digital media for social and organizational applications—for business, educational institutions, government, and community organizations and nonprofits. The program emphasizes multidisciplinary thinking, organizational problem-solving, research and inquiry, creative production and design, and communication skills.

Goals of the program

This program will help you develop your ability to think creatively, imaginatively, and practically about how interactive media can be deployed to address society’s needs as well as the client’s needs. You will learn how to design appropriate solutions and provide entrepreneurial leadership to move teams and organizations to action and implementation. You will learn basic principles of digital and interactive design. You will study and synthesize others’ research and conduct your own research projects on interactive media. You will learn to critique, test, and evaluate existing designs. You will learn best practices and principles for interactive design.

The program has a particularly strong emphasis on doing, creating, making, researching, and working within and for real clients and organizations. You will engage in real-world, client-based projects in nearly every course and will conclude your program with an extended client-based practicum designed to provide you with hands-on experience designing digital media for a real client.


This program is designed to be completed in one year of half-time student enrollment. Graduate courses will typically be offered in the evenings to suit student work schedules. Online courses will be available for students who wish to enroll from distant locations. Potential students should note that it is possible to complete the certificate entirely online. The graduate certificate is open to both degree-seeking students as well as to non-degree-seeking students.

Graduate Certificate Curriculum

The Graduate Certificate in Interactive Media Studies requires a minimum of 16 credit hours of graduate course work, as follows:

Required Foundation Course

Students should take one of the introductory courses below, preferably in their first semester enrolled in the program:

  • ENG/IMS 507, Interactive Business Communication (3)
  • IMS 518, Social Media Marketing and Online Community Management (3)
  • IMS/MKT 519, Digital Branding (3)
  • IMS 522, Advanced Web Design (3)

Elective Courses

Students should select three of the following courses (minimum of 9 credits), not already used above as their foundation course.

  • ENG/IMS 507, Interactive Business Communication (3)
  • ENG/IMS 511, Visual Rhetoric (3)
  • IMS 514, Web and Social Media Analytics (3)
  • IMS 518, Social Media Marketing and Online Community Management (3)
  • IMS/MKT 519, Digital Branding (3)
  • IMS 522, Advanced Web Design (3)
  • IMS 561, Advanced 3D Visualization and Simulation (3)
  • IMS 587, Game Prototyping, Pipeline, and Production (3)
  • IMS 590, Advanced Topics in Interactive Media Studies (3)
  • IMS 677, Interactive Media Studies Independent Study (3)
  • ENG 760, Special Topics in Rhetoric (4-12)
  • MKT 632, Information Network Marketing (3)

Required Practicum

Students should take the practicum in their last semester of program work, or near the end of their program.

IMS 540, Interactive Media Studies Practicum (4)

Contact Us | Graduate Certificate

Jim Coyle, Associate Professor MKT & IMS
Gabe Lee, C Michael Armstrong Professor, Information Systems & Analytics