Igoodea Creatives is the student creativity organization that is dedicated to developing the creative skills and mindsets in everyday life. Members collaborate on problems, host activities and design experiences to help grow creativity on campus. They also work with partners to create major campus experiences, such as the annual Creativity City in April.

Creativity City is an event that brings students together to design a city in celebration of World Creativity and Innovation Week. With the event, students live and share their creativity with games, activities and teachings about applied creativity and innovation.