Brand Guidelines

Aerial view of campus over central quad in the Fall

When people look at Miami University branding, they do not just see the color, style, or logos. They see degrees and instructors, student organizations and club sports teams, storied traditions, a quintessential college campus, legendary coaches, and athletic events. To them, Miami University’s brand represent the sum of many cherished memories, events, experiences, and relationships associated with their beloved university.

How people – alumni, students, future students, faculty and staff, fans, donors, and the public at large – feel about Miami University directly relates to the University’s success. In a sense, the brand speaks on the University’s behalf without saying a word. It represents who we are and what we stand for. It is the visual representation of our reputation.

Logos

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Colors

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Typgraphy

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Graphic Elements

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Trademarks and Licensing

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Athletics

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Photography and Video

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Social Media

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Copywriting

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Print Publications

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Web

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Business and Letterhead

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Templates

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