Brand Promise

Recognized nationally as a Public Ivy, Miami University prepares students for lifelong success in a quintessential collegiate setting that has inspired generations for more than 200 years; intensely focused on personalized student experiences, Miami welcomes a diversity of people, ideas, and beliefs, and challenges ambitious students in a vibrant campus community that values academic rigor, character, intellect, and serving the public good.

Brand Tenets

Love and Honor campus banner

Our brand tenets extend our brand promise by calling out important points; in publications, video and other promotional materials, we strive to demonstrate these tenets in varying ways – in text, photography, storytelling, or in the voice of an individual. Some tenets are seen as currently true of Miami, others are aspirational. The tenets comprise what Miami defines as a Public Ivy experience:

  • An exceptional commitment to undergraduate instruction and research
  • Preparation for career success embedded in the student experience, start to finish
  • A community of ambitious learners, closely mentored by faculty scholars
  • Outstanding graduates sought by top employers in a vast array of fields
  • An inclusive culture that develops skills for effective global citizenship
  • Unparalleled opportunities to study abroad and away
  • A strong liberal arts foundation that is the basis for lifelong success and career adaptability
  • Immersive residential, community, and co-curricular opportunities that build leadership, character, and life-enhancing skills
  • A desire to serve the public good
  • Top-tier graduation and retention rates for superior return on education investment
  • Support from a network of more than 200,00 passionate alumni
  • Exceptional regional campuses that offer distinct educational and career pathways

Importance of Identity Standards

Miami University has achieved a distinctive position as one of America’s top undergraduate institutions. To maintain and grow that distinction, presenting a clear identity to the world becomes especially important. We amplify our voice when speaking as one interconnected university and ultimately, we give Miami University a visual representation that more people can recognize and value, and will create an emotional connection with them.

Universities nationally have begun embracing the importance of image consistency, implementing cohesive standards to protect their images, enhance the value of their names, and build a foundation for successful branding. Successful branding can only occur when an entity presents itself consistently over time.

By adopting a common graphic identity system, we reinforce the breadth of our teaching, research, and engagement, visually linking all aspects of this incredible institution. Our wordmark, logo, university seal, and mascot connect Miami’s notable past with our vision for the future. Thank you for bearing them proudly.